Jim Schneider, Co-Founder of Eyes of Faith, Episode 194
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Jim Schneider is a deeply spiritual individual who founded Eyes of Faith in 2008 with a divine vision to fill a gap in the optical industry for faith-based brands. His company, which connects eye doctors and patients to a global mission of serving those in need of optical and spiritual help, has since provided eye care and hope to thousands by supporting optical and evangelical mission organizations. Jim and his wife Amy see Eyes of Faith as a conduit for God's love and encouragement, spreading hope and making a difference in people's lives daily through eyewear.
On the podcast this week, I’m talking with Jim Schneider about what took him from insurance to eyewear and the process he and Amy followed to make their vision for a faith-led brand a reality. He shares more about how they design and name their eyewear lines and why it’s so important to them to start in the scriptures to find inspiration. We also discuss how they give in a meaningful way via their links with the Point Hope Vision Clinic in Ghana and their clinic in Sharon, Pennsylvania.
“We're still the world's largest and the world's smallest faith-based eyewear company.” - Jim Schneider
“It's always good to be giving back in a meaningful way.” - Jim Schneider
“There's prayer support right there inside that optical.” - Jim Schneider
This Week on The Wow Factor:
How Jim’s passion for eyewear came from prayer and what he and his wife Amy did to make their dream happen
Eyes of Faith’s goals for growth over the next few years
Their current distribution model of using independent optical practices across the country and how they’d like to expand their network
More about their key purpose of giving back in a meaningful way via Point Hope Vision Clinic in Ghana
Why they put a scripture quote on the inside of the temple, and how it creates an emotional connection with wearers
Why the Eyes of Faith motto is wear and share and what that means in practice
How people can spread the news about Eyes of Faith
The moment that Jim saw the businesses’ life flash before his eyes and how the brand got past that
Details of Eyes of Faith’s current product range, including bluelight glasses for people who use screens a lot and their range of sunglasses
Jim Schneider’s Word of Wisdom:
Sometimes the greatest risk is not taking the risk. What I mean by that is I think a lot of companies, when they're looking to either launch a new product, a new division, or a new company, they look at the financial ROI, but at Eyes of Faith, we try to look at what's the return on relationship.
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