Jeff Johns & Aimee Minnich, Founders of Impact Foundation, Episode 110

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The Co-Founder and CEO of Impact Foundation, Jeff Johns, brings extensive experience and insight in business development and fundraising to the leadership team. Before launching Impact Foundation, Jeff spent 12 years at the National Christian Foundation (NCF), concentrating on network expansion. His affiliate team grew annual charitable contributions from $40 million to more than $850 million and raised more than $4 billion for Kingdom impact and positive change. Co-Founder and CIO/General Counsel Aimee Minnich serves as Chief Impact Officer and General Counsel of Impact Foundation. Before founding Impact Foundation, she served as President and General Counsel for the National Christian Foundation, Heartland, where she designed and implemented the foundation’s Missional Investing Program to allow the investment of donor-advised funds in social impact companies. 

Aimee and Jeff join me on The Wow Factor to discuss how each of their backgrounds gave them a front-row seat to hard work in business and the power of generosity, and why they both came to be entrepreneurial in nature. The pair share how they met and when and why they were drawn together to found Impact Foundation. We also dive into the power of prayer as a means to connect with each other, with God, and a way of finding a quiet moment to really find your purpose. 

“Whether you have a lot of money or a little bit of money, greed is awful, and it ruins relationships, and it ruins our heart … but generosity is one of these tools that God uses to enliven us to bring us back to him, to bring us closer together.” - Aimee Minnich

“People need Jesus and a good job. It's not that complicated — and the good jobs part has to come through a business that's funded by like-minded people with capital that can advance their cause.” - Aimee Minnich

“Every company has an agenda, and that agenda is one that should align with your passions and your beliefs and the good you want to see done in the world.” - Jeff Johns

This Week on The Wow Factor:

  • How Aimee got started with NCF Heartland after graduating as a lawyer

  • What Jeff’s travels taught him about how important it is to get aligned with your passion

  • The importance of connecting authentically with people in your network

  • How they got together to found Impact Foundation and why impact investing is so essential

  • The practical process of starting a charitable foundation and some of the bumps along the road

  • Why prayer inspires prayer and why that is so important as you grow through life and business

  • The culture at Impact Foundation and why the team enjoys the practice of coming before the Lord, to worship Him, to be in fellowship with Him, to be quiet, and to ask for His help 

  • Whether Jeff and Aimee took the time when they were planning the foundation to decide how they would work through any disagreements that arose

  • They dive into the mission and vision of impact Foundation 

Jeff Johns’ Words of Wisdom:

Align with what you're passionate about, and you get so much more excited about being involved in helping other people and being generous with your time and wisdom. 

Aimee Minnich’s Words of Wisdom:

If you want to take the next step into philanthropy, look around and do what's right in front of you. There's probably something right in your midst that you can do in the impact investing space. It might be as simple as serving your employees on a deeper level or getting involved in your local community.  

Connect with Jeff Johns and Aimee Minnich: 

Connect with The WOW Factor:

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Kelly Shackelford, CEO of First Liberty Institute, Episode 111

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Fred Smith, Founder of The Gathering, Episode 109