Jason Richardson, Founder and CEO at Bad Birdie, Episode 200
Listen Here Now on Apple Podcasts (or wherever you listen to podcasts)
Jason Richardson is the founder of Bad Birdie Golf, a brand known for its vibrant and unique golf apparel. The company aims to break the traditional mold of golf attire by offering bold designs that stand out on the course. Jason's vision for Bad Birdie was to create a brand that resonated with the younger generation of golfers, blending style and functionality.
This week on the WOW Factor, I’m talking with Jason, who spills the beans on his nerve-wracking experience taking Bad Birdie to Shark Tank and the strategic move he saved for the negotiation table. He describes the steps involved in designing and making their innovative golf shirts and how his team gets them from concept to finished article. Jason also talks about why at the heart of Bad Birdie is a commitment to a premium customer experience and shares the brand's secret sauce and exciting future plans.
“It was instilled very early in me that work is a good thing.” - Jason Richardson
“I don't like having any sort of professional ceiling over my head.” - Jason Richardson
“Putting something out there then adjusting is better than not putting anything out there at all.”
- Jason Richardson
This Week on The Wow Factor:
How Jason got interested in golf as a 12-year-old caddy
More about Jason’s entrepreneurial father and grandfather and how they inspired him
Jason’s experience of being the first employee in a start-up and what he learned from that experience
Why going freelance gave him the idea to create some more bold golf shirts
How Jason comes up with the inspiration for the patterns for his polos
Why Jason decided to go on Shark Tank in the middle of a pandemic, the process, and why it was such a nerve-wracking experience
The trick that Jason kept up his sleeve during Shark Tank negotiations
How Jason came up with the name Bad Birdie and how they work through the print concepts
Why a premium customer experience is crucial to what they do
Bad Birdie’s plans for the future
Jason Richardson’s Word of Wisdom:
Always stay learning, and for those in a leadership position, just remember that it's a massive privilege to lead others.
Connect with Jason Richardson:
Connect with The WOW Factor:
